Bring your BID to Life with Make Music Day
Make Music Day (MMD) is a free, worldwide celebration of music held annually on June 21st, where communities come together to enjoy live music in public spaces. For Business Improvement Districts (BIDs), MMD is more than just a day of music — it’s a proven way to energize your area, attract footfall, and showcase your community’s creative spirit.
“Make Music Day has been a great addition to our annual events program, helping to promote the Linen Quarter and make it a more vibrant district to live, work and visit. It has helped us draw attention to new and forgotten spaces, including our new Rory Gallagher Statue as well as animating the Belfast Grand Central Station….” – Stevie Maginn, Linen Quarter BID, Belfast
Across the globe, BIDs use Make Music Day to:
- Activate streets, plazas, and venues with live, local performances
- Support small businesses by driving increased traffic to the area
- Strengthen community identity through culture and participation
- Encourage collaboration between local artists, organisations, and businesses
- Enhance the district’s reputation as a vibrant, welcoming destination
Why Your BID Should Get Involved?
Make Music Day is simple, scalable, impactful and predictable – happening on the same date each year.
Whether you host one busker outside a café or a full day of programming across multiple locations, your district will benefit from:
- Increased Footfall – Live music draws people into the area, benefiting shops, cafes, and restaurants.
- Positive Publicity – Be part of a global celebration with local press and social media coverage.
- Community Engagement – Foster pride and connection among residents and visitors alike.
- Flexible Participation – Start small or go big — MMD can be tailored to suit your budget and capacity.
- Partnership Opportunities – Collaborate with arts groups, schools, musicians, and sponsors.
- Creative Placemaking – Bring unused or underused spaces to life through the universal language of music.
“It was definitely a catalyst to make new connections… which then grew and cascaded through word of mouth.” – Crawley BID
Interested in learning how to bring Make Music Day to your BID?
[Contact us today] or download our BID Toolkit to get started!